The Bachelor of Science in Digital Marketing at UTE equips students with the cutting-edge tools and strategies to excel in the fast-evolving digital world. This program covers key areas like SEO, social media marketing, data analytics, and content strategy, ensuring students develop the expertise needed to drive brand awareness and customer engagement across multiple digital platforms. With a focus on creativity, innovation, and technology, graduates will be ready to lead successful digital marketing campaigns and make data-driven decisions in any organization.

UI/UX for E-Commerce

Video Marketing and Storytelling

Branding Strategy

Content Marketing and Copywriting

Video Marketing & Storytelling

    Introduction to Digital Marketing

      Introduction to Digital Marketing

      Data Analytic, Metrics and Measurement

      DAT201 introduces students to basic and intermediate concepts of data analysis, performance metrics, and measurement used in business and digital marketing in Cambodia. Students will learn how to collect, organize, analyze, and interpret business data to support decision-making.

      The course focuses on simple analytical tools, marketing metrics, and business performance indicators commonly used by Cambodian companies and SMEs. Students will also learn how to use basic tools such as Microsoft Excel, Google Sheets, and simple analytics dashboards to evaluate digital marketing and business performance.

      This course emphasizes practical understanding rather than advanced statistical analysis, making it suitable for students with little or no background in data analytics.